HOW TO PREPARE HIGHLIGHTING MIXTURE

• Holding away from face, shake the Lightening Powder (1) packette before opening to make sure contents settle to the bottom.
• Wearing the gloves provided, remove the cap from the Developing Creme (2) bottle and pour the contents of the Lightening Powder (1) packette into the bottle. (Note: if using Born Blonde Maxi, be sure to use both Lightening Powder (1) packettes.)

• Put on the special applicator tip and place a gloved finger over the opening. Shake well until powder dissolves.
• Reopen and pour the Liquid Lightener (3) into the Developing Creme (2) bottle. Replace the tip.
• Place a gloved finger over the applicator tip opening. Shake vigorously for 30 seconds.
• Apply the lightening mixture to your hair immediately.

HOW TO APPLY LIGHTENING MIXTURE

STEP 1 APPLY LIGHTENING MIXTURE

• Part dry hair into four sections and use plastic clips to secure in place.
• Start at the darkest part of your head (usually at the back). Make narrow 1/4 inch parts and squeeze applicator bottle to apply Born Blonde to each hair strand, keeping lightening mixture 1 inch away from scalp. Use your gloved fingers to work the lightening mixture through to hair ends, but do not apply to root area at this stage.
• Continue until the hair strands of all four sections are evenly covered with lightening mixture. You should save 1/3 of the lightening mixture to complete the application at the root area.
• If any lightening mixture gets on your skin or household surface, wipe it off immediately with a damp paper towel.

STEP 2 TIME

• Leave the lightening mixture on your hair for half the length of time indicated by your Strand Test or 20 minutes.
• Check the progress of your blonding from the first section of hair applied with the lightening mixture. Wipe a strand with a damp paper towel and check the shade. Your hair should have no red tones and should have lightened to the orange stage similar to the color of a pumpkin. If the hair strand is not light enough, reapply the lightening mixture to the same strand and continue checking every 5 minutes.
• Once the strand from the first section has reached the orange stage of lightening, YOU CAN NOW APPLY THE LIGHTENING MIXTURE TO THE ROOT AREA. Begin at the darkest part of your hair as before. Make 1/4 inch parts and apply the lightening mixture to the 1 inch root area that you left uncovered. Continue until the root area of all four sections is evenly covered with lightening mixture.

• Gently work the remaining lightening mixture through all of your hair, but do not rub into scalp. Loosely pile hair on top of head and resume timing.
• Leave the lightening mixture on for the remaining time indicated by your Strand Test. Maximum total time should not exceed 90 minutes.
• Check the progress of your blonding from the first section of hair applied with the lightening mixture. Wipe a strand with a damp paper towel. Check evenness of lightening, from root to tip. If your root area does not match hair ends, reapply the lightening mixture to the same strand and continue checking every 5 minutes until you achieve overall even lightening.

STEP 3 RINSE, SHAMPOO & CONDITION

• Thoroughly rinse the lightening mixture from your hair until the water runs clear.
• Shampoo hair with a mild shampoo.
• Apply the Moisture Intensive Conditioner evenly to hair. For best results leave on for 2 to 5 minutes.
• Rinse and style your hair as usual. Discard any unused lightening mixture. If toning hair, please refer to the Haircolor Selection Guide* and apply toner according to its accompanying instructions.
• To keep hair shiny week after week, use the Moisture Intensive Conditioner once a week after shampooing.

ROOT APPLICATION

STEP 1 APPLY LIGHTENING MIXTURE

• Part dry hair into four sections and use plastic clips to secure in place.
• Start at the darkest part of your head (usually at the back). Make narrow 1/4 inch parts and squeeze applicator bottle to apply lightening mixture only to the new growth at the roots. Do not overlap lightening mixture onto previously lightened hair. Continue until the new growth at the roots of all four sections is evenly covered with lightening mixture.
• If any lightening mixture gets on your skin or household surface, wipe it off immediately with a damp paper towel.

STEP 2 TIME

• Leave the lightening mixture on your hair for half the length of time indicated by your Strand Test or 10 minutes. Body heat from the scalp accelerates the lightening action making new growth lighten in less time.
• Check the progress of your blonding from the first section of hair applied with the lightening mixture. Wipe a strand with a damp paper towel. If your new growth at the roots has not reached the level of lightness that matches your previously lightened hair ends, reapply the lightening mixture to the same strand at the root area and continue checking every 5 minutes until you reach the lightness desired. If you have not reached the lightness desired after 90 minutes, refer to Strand Test** for further instructions. If you have any questions, call the Expert Color Consultants for advice. Do not exceed maximum time of 90 minutes.

STEP 3 RINSE, SHAMPOO & CONDITION

• Thoroughly rinse the lightening mixture from your hair until the water runs clear.
• Shampoo hair with a mild shampoo.
• Apply the Moisture Intensive Conditioner evenly to hair. For best results leave on for 2 to 5 minutes.
• Rinse and style your hair as usual. Discard any unused lightening mixture. If toning hair, please refer to the Haircolor Selection Guide* and apply toner according to its accompanying instructions.
• To keep hair shiny week after week, use the Moisture Intensive Conditioner once a week after shampooing.